QR Codes for Consumer Packaged Goods

Implementing QR Codes in retail or manufacturing is beneficial, especially when it comes to conveying more information to shoppers and consumers. Get inspired by these QR Code ideas so your business can stand out from the competition.

QR Code marketing ideas for consumer packaged goods

Meet Betty Baker

Betty Baker isn’t actually a real company but it could be your manufacturing, textile, or food and beverage production company. Incorporating QR Codes into your product packaging differentiates your product from other generic brands. Ready to take your business to the next level? Check out these creative ideas to use QR Codes and learn how you can do the same.

A logo of Betty Baker, a fictional consumer brand created by QR Code Generator.
A food product packaging with a QR Code that redirects consumers to a recipe book in PDF format.
A QR Code landing page that displays a recipe book in PDF format.


Offer more than the product itself

Encourage consumers to use your product in different ways by providing suggestions and recipe recommendations. Use the PDF QR Code on your packaging so your customers can scan it to get access to a list of recipes, nutrition facts, and other helpful references for using your product. And if you want to change up recipes from time to time on your document, you can always upload a new PDF without having to reprint the QR Code.

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A food product packaging with a QR Code that displays multiple social media channels for consumers to follow.
A QR Code landing page that displays multiple social media channels and a website URL of a food brand.

Social Media QR Code

Get more social media followers

Encourage loyal customers to connect with your brand online by placing a Social Media QR Code on the box packaging. With a scan, you can ensure that they get to get to your correct profiles on different social media platforms without having to type and search.
By giving them a list of your social media pages, you let consumers choose their favorite way to connect with your business online.

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A point-of-sale display at a grocery store with a QR Code that offers consumers an immediate discount when scanned.
A QR Code landing page that displays a discount coupon to be redeemed at a grocery store.

Coupon QR Code

Boost your sales

If you’re running limited offers and deals on your products, advertise them by using the Coupon QR Code on retail and POS displays. You can include details such as expiration date, terms & conditions, and more. This QR Code type allows your customers to save the coupon to their smartphones until they’re ready to redeem the discount and increase the likelihood of them sharing it with their friends and family.

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A product catalog with a QR Code that redirects consumers to a gallery of images.
A QR Code landing page with an image gallery of food products.

Video QR Code

Advertise with videos

Promote your brand or a new product with a Video QR Code on posters and banners. Use video content and take the consumers on a journey from manufacturing to store. With a quick scan, anyone can view one video or an entire playlist that could easily be updated when you want to. The QR Code also comes with a customizable mobile page where you can include a button that links to your website or a contact form.

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An outdoor poster that advertises a food product with a QR Code that displays a recipe video playlist when scanned.
A QR Code landing page that displays a video playlist of recipe suggestions and a button to purchase the food product online.

Image Gallery QR Code

Display more than just one image

To give more product information on a specific item, include the Image Gallery QR Code in your catalogs. You can upload an unlimited number of product images, add captions for each photo, and link to a specific landing page on your website. And if you ever want to change the images, you can always do so without having to reprint a new QR Code.

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Join over 10,000,000 worldwide users

Engel & Völkers, a luxury real estates and properties agency
Elle Magazine, a fashion magazine with beauty tips, trends, and celebrity news
Monster, a job search website offering work and career opportunities
Benefit Cosmetics LLC, a manufacturer of cosmetics and headquartered in San Francisco, California
Sky Media, one of the leading marketing companies in Europe and manages the promotional sales of Sky and ten other themed channels
Zalando, a German online footwear retailer based in Berlin

Your all-in-one QR Code marketing platform

Now you can fully customize your QR Codes by using your brand colors, add company logo, get scan statistics, and even edit the content after print.

Plus other benefits you’ll enjoy across QR Code Generator PRO

Worry-free, mistake-proof

Integrate QR Codes in the early planning stage and only add the contents when you’re ready to go live, even after print.

Perfect resolution, every time

Your QR Codes stay in high-resolution no matter what they’re printed on. Download in JPG, PNG, SVG, or EPS.

Stay organized effortlessly

Label your QR Codes and create folders to keep them nice and tidy so you can focus on performance.

Collaborate securely online

Add team members to your account and take full control over what they can see or do — complete with their own logins.

Make a great first impression

Customize the short URL or stand out from your competitors and use your own domain to foster brand loyalty.

Stay on top of everything

Add campaign info so you know when the campaign starts, which medium it’s on, and how many copies printed.

Improve your business.

Use QR Codes to easily promote your products.